We're here to help you
reach your target . . .
FASTER and EASIER.
 
We'll guide you through the property maze

Buying a property is one of the most expensive purchase each of us will make, yet most buyers have to make decisions with very little information or without validating the information they are given.

It’s true that property can deliver significant wealth, but this only comes with making good choices throughout the purchase and ownership cycle and there’s much more to it than just catch phrases such as ‘location’ or ‘making your money when you buy’.

The good news is that we’re living through a period of significant opportunity on the property front – particularly in Australia, but also in other countries. You just need to know what to buy, where to buy and how to buy it . .easy, right?

The tricky part is sorting through the maze of information and the wide range of choices available.  But this doesn’t have to be difficult if you know what to look for.

And that’s where we come in.  
We'll guide you through the property maze

Buying a property is one of the most expensive purchase each of us will make, yet most buyers have to make decisions with very little information or without validating the information they are given.

It's true that property can deliver significant wealth, but this only comes with making good choices throughout the purchase and ownership cycle and there's much more to it than just catch phrases such as 'location' or 'making your money when you buy'.

The good news is that we're living through a period of significant opportunity on the property front – particularly in Australia, but also in other countries. You just need to know what to buy, where to buy and how to buy it . .easy, right?

The tricky part is sorting through the maze of information and the wide range of choices available. But this doesn't have to be difficult if you know what to look for.

And that's where we come in.
Hi  . .  I'm Debra

It might seem obvious, but in case it isn't . . . you may as well know that I'm definitely a property lover. Those share market and crypto people can talk all they like about the importance of other asset classes, but I think they're just out of the loop.

I have seen the benefits property owners experience, and have enjoyed the benefits myself after more than 25 years buying and optimizing property right around Australia.

The share market people can argue all they like, but if you have the right property – whether it's your home or an investment – there's so much more you can do to ensure your financial security.

The problem though is there's quite a few traps for buyers to fall into, so I established The Property Frontline to deliver a range of services missing from the market including tailored property strategy and buying services Australia-wide.

My other passion is advocating for increasing the transparency and quality of advice in the property and wealth industries, so I have done the hard yards to become a Qualified Property Investment Advisor, licensed real estate agent and complete my Bachelor of Commerce and Master of Business Degrees.

To spread the word I'm a regular speaker and author, and host two Podcasts - The Property Frontline and Property Mythbusters. I'm also the Editor in Chief of the Property Portfolio Magazine and participate on numerous committees including the Property Owners' Association.

A FEW OF OUR PURCHASES
A FEW OF OUR PURCHASES
  Area : Sydney, NSW
  Suburb : Abbotsford
Strategy : Home
Future potential : Structural Development, Capital Growth
  Area : Brisbane, Qld
  Suburb : Annerley
Strategy : Positive Cashflow with Development Opportunity
Future potential : Additional Residence
   Area : Melbourne, Vic
  Suburb : Clifton Hill
Strategy : Home
Future potential : Structural Development, Capital Growth
And there's more?

Through the Property Frontline, you’ll have access to a team of specialists all with a solid track record of success, ready for you when you need them. 

Successful property buying is a team sport and you’ll need to work with people you like, so we have a range of people who can help you  – this includes finance, legal, accounting, property management, builders, stylists, architects, tradespeople, and a whole lot more.

The best part is that all service providers are recommended based upon skills and expertise – not commissions – so you can be assured of the quality and integrity of the services.

How can we help you?
I want you to buy property for me.
I want access to the Buyer Success Pack.
So are we really different?
How many times have you heard the phrase 'property is all about location, location, location'?

If that's really true, then why isn't everyone who buys into the 'location' successful?   But, if 'location' isn't the key to successful purchases . . then what is?

It was this question that led me to the development of a NEW selection process . . .

The ONLY selection process that delivers high performing property for every budget level . . . AND gives buyers the ability to control property performance no matter what the market is doing.
Click here to find out how we'll help you reach your goals faster.
As featured in :
FREQUENTLY ASKED QUESTIONS
Who do we help?
We help people who want to have that extra market edge so they can buy the best property possible. People work with us because we can help buy homes, as well as residential and commercial investments anywhere in Australia (and soon . . internationally). We're qualified property advisors as well as buyers agents, which means our clients can pivot between their home and investment properties and reach their financial goals fast.
What's a property advisor?
A property advisor is similar to a financial advisor (the good ones, that is). We specialise in complex property decision making and can help you select the best buying approach, along with the best property type and areas for your requirements. We have the skills to be able to analyse your current property and help you leverage to buy more or optimise (eg renovate or develop) so you can make the most of your current situation. This requires a significant range of skills and knowledge including town planning, economics, finance, legal, accounting, property analytics, architecture, interior design, and project management. While we need to understand all these areas, in most cases we will work with specialists – for example your accountant, lawyer or financial advisor to ensure you receive detailed advice.
Why do you like profitable property?
By targeting profitable property - which in our definition means property that will cover the majority of the property costs such as the mortgage repayments, insurance and property management fees - you will have property that will take care of itself. So, if you wanted to take a work break to travel or lost your job for some reason you could easily keep the property because it isn't a drain on your finances. Alternatively, if you get caught up buying brand new property for the 'depreciation' value, you may not be able to keep the repayments going if you wanted to take a break from work.
Can’t we just choose properties from the web?
Firstly, not all properties are advertised on the web, but you simply can't use the information that's in an advert to identify a good property. Even if you're experienced in reading contracts (which is where you'll find more 'decision making' information about a property) you need to be able to quickly validate and gather many more details about the property before you buy it. We use everything from valuation skills, town planning regulations, feasibilities, demographics and market analysis . . . and that's before we get to the actual property which requires the ability to assess key problems and opportunities from a 'structural' perspective. AND . .all this needs to be done at warp speed to ensure you can assess properties quickly so you can rule out time wasters and avoid missing the perfect high performing gem. We use a range of systems along with our own Property Agility Assessment Process to ensure our clients buy properties that outperform the market.
What's the difference between a property advisor and a buyers agent?
A qualified property advisor has the training, experience and skill to help you use the best approach for your particular situation so you can reach your goals efficiently.  Good property advisors will have an Australia-wide view of the market and will help you optimise your position by considering multiple aspects of each purchase.  A buyers agent is licensed to help you purchase property but may not have an understanding of the broader range of issues impacting a purchase.  At The Property Frontline we provide our clients with the best of both specialties - as property advisors and buyers agents we help our clients build profitable income streams that last a lifetime.  We save our clients $100,000s through smart purchases, and make them $100,000s by helping them make the most of every purchase.
Why are we so special?
We offer the most comprehensive range of strategies, the ability to purchase in the broadest range of areas, and provide the most extensive range of end to end property services. To top this off we have developed a unique decision making and selection process that ensures our clients can achieve their targets in the quickest way. Click here if you would like to know how we can provide you that extra edge.
FREQUENTLY ASKED QUESTIONS
Who do we help?
We help people who want to have that extra market edge so they can buy the best property possible. People work with us because we can help buy homes, as well as residential and commercial investments anywhere in Australia (and soon . . internationally). We're qualified property advisors as well as buyers agents, which means our clients can pivot between their home and investment properties and reach their financial goals fast.
What's a property advisor?
A property advisor is similar to a financial advisor (the good ones, that is). We specialise in complex property decision making and can help you select the best buying approach, along with the best property type and areas for your requirements. We have the skills to be able to analyse your current property and help you leverage to buy more or optimise (eg renovate or develop) so you can make the most of your current situation. This requires a significant range of skills and knowledge including town planning, economics, finance, legal, accounting, property analytics, architecture, interior design, and project management. While we need to understand all these areas, in most cases we will work with specialists – for example your accountant, lawyer or financial advisor to ensure you receive detailed advice.
Why do you like profitable property?
By targeting profitable property - which in our definition means property that will cover the majority of the property costs such as the mortgage repayments, insurance and property management fees - you will have property that will take care of itself. So, if you wanted to take a work break to travel or lost your job for some reason you could easily keep the property because it isn't a drain on your finances. Alternatively, if you get caught up buying brand new property for the 'depreciation' value, you may not be able to keep the repayments going if you wanted to take a break from work.
Can’t we just choose properties from the web?
Firstly, not all properties are advertised on the web, but you simply can't use the information that's in an advert to identify a good property. Even if you're experienced in reading contracts (which is where you'll find more 'decision making' information about a property) you need to be able to quickly validate and gather many more details about the property before you buy it. We use everything from valuation skills, town planning regulations, feasibilities, demographics and market analysis . . . and that's before we get to the actual property which requires the ability to assess key problems and opportunities from a 'structural' perspective. AND . .all this needs to be done at warp speed to ensure you can assess properties quickly so you can rule out time wasters and avoid missing the perfect high performing gem. We use a range of systems along with our own Property Agility Assessment Process to ensure our clients buy properties that outperform the market.
What's the difference between a property advisor and a buyers agent?
A qualified property advisor has the training, experience and skill to help you use the best approach for your particular situation so you can reach your goals efficiently.  Good property advisors will have an Australia-wide view of the market and will help you optimise your position by considering multiple aspects of each purchase.  A buyers agent is licensed to help you purchase property but may not have an understanding of the broader range of issues impacting a purchase.  At The Property Frontline we provide our clients with the best of both specialties - as property advisors and buyers agents we help our clients build profitable income streams that last a lifetime.  We save our clients $100,000s through smart purchases, and make them $100,000s by helping them make the most of every purchase.
Why are we so special?
We offer the most comprehensive range of strategies, the ability to purchase in the broadest range of areas, and provide the most extensive range of end to end property services. To top this off we have developed a unique decision making and selection process that ensures our clients can achieve their targets in the quickest way. Click here if you would like to know how we can provide you that extra edge.
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